University of State Fiscal Service of Ukraine Faculty of finance, banking and insurance Public finance management Master's degree 07. 2022 Projector, IT project management 07. 2022 SheCodes, Responsive 06. 2022 Genius Space, Comprehensive online marketing 03. 2022 Svobodnaya, Full marketing course
Languages: Russian (native), Ukrainian (native), English (Upper-Intermediate). PC: 1C, Google Analytics, Facebook Ads, basic knowledge of Photoshop and Figma, Canva, Retail CRM, Trello, HTML, CSS.
Position: Brand leader Main responsibilities: - comparative analysis of competitors; - company strategy and positioning; - communication strategy; - customer journey map; - development of company products; - development of headings and content plan for internal communications; - rebranding; - implementation of joint projects; - holding strategic sessions.
Position: Brand manager Brands: Jaguar, Land Rover, Porsche, Volvo Main responsibilities: - creation and implementation of a digital strategy; - promotion in social networks (content, advertising); - development of the mechanics of activations in social networks, including lead generations; - e-mail marketing; - supervising the team work (SMM managers, project manager).
Position: CMO Main responsibilities: - comparative analysis of competitors; - creation and implementation of the business park strategy; - positioning development, redesign of the existing style and introduction of new "chips" (for example, QR codes in public places, cafes, gym, etc., a Telegram profile to simplify the processing of requests from residents); - creating a marketing plan; - development of a brand book for a business park (including the development of all company materials); - content plans for social networks FB and Instagram; - creation, filling and maintenance of a Telegram channel for residents of the business park; - creating a calendar event; - creation of internal instructions for personnel; - preparation and provision of BP materials for work in quarantine (ordering branded masks, waste bins, thermometers, stickers on the floor and doors, including layout drawings); - creation of the new website for Europassage (including preparation of technical specifications for designers and layout designer); - creation, implementation and training when working with an internal portal for residents of BP and the administration "Europassage"; - preparation for printing of all kinds of corporate attributes; - conducting photo sessions; - research of objects of internal infrastructure (positioning).
Position: Project manager Brands: Beauty: L'Oreal Paris, Maybelline, La Roche-Posay, MIXA, Vichy, Matrix, L'Oreal Professionnel, Kerastase FMCG: Good Wine, Socar, Космо Pharma: BAYER Main responsibilities: - development of a communication strategy with consumers (annual and monthly); - writing and developing visualization of a series of welcome program letters of the loyalty program and letters as part of the communication strategy of brands; - document flow: contracts, accounts, acts; - budgeting, financial status, work in 1C; - compilation a knowledge base for call centre operators; - writing scripts for operators to work in messengers; - project coordination: email marketing, content marketing, input of questionnaires ,POS logistics, work with call centre; - briefing for: layout designer, copywriter, designer, analytic, database manager; - checking reports of e[ecutive services, preparing summary reports for stakeholders. New business direction - writing texts for presentations and descriptions of company products; - market analytics of the services provided and the pricing policy of competitors.